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All Firms
Cases:
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Channel CPCs & Source Breakdown
J&M Marketing Insights
Spend Type:
No data for selected firms.
| ✓ | Year Week # ▼ | Total Cases | Sel. Cases | 4 Wk Avg | 13 Wk Avg | Broadcast | CTV | Billboards | PPC Brand | PPC Non-Brand | LSA | Meta | Lead Gen | Total Spend | Total CPC | WoW Δ | 4 Wk CPC | 13 Wk CPC | Brand Cases | Brand 4 Wk | Brand 13 Wk | Brand CPC | Brand 4 Wk | Brand 13 Wk | LG Cases | LG CPC | Notes |
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▶
Lead Gen Detail
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| Vendor | Cases | Cost | CPC | 4-Wk Avg CPC | Status |
|---|---|---|---|---|---|
Firm:
BLG / JLL / EMB — no DMA data in pipeline
| Year Week # | Total Cases | WoW Δ | 4 Wk Avg | 13 Wk Avg | Total Spend | Cost/Case | Total CPC | WoW Δ | 4 Wk CPC | 13 Wk CPC | Brand Cases | WoW Δ | Brand 4 Wk | Brand 13 Wk | Brand CPC | Brand 4 Wk | Brand 13 Wk |
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This Week at a Glance
Active Anomalies
No active anomalies this week.
Spend Variance (QB Actual vs. Projected)
Coming soon — requires QuickBooks reconciliation data.
Will show weeks where actual invoiced spend deviated from projected spend by channel and firm.
Will show weeks where actual invoiced spend deviated from projected spend by channel and firm.
Brand
Non-Brand
Firm:
Select a firm to view its brand taxonomy.
Non-Media Marketing Costs
Agency & management fees, SEO services, production, research, billboard installation, events, and consulting. These costs are tracked in the weekly spreadsheet but historically excluded from working spend CPC. Source: weekly spend spreadsheet (future: invoice request sheet via EPIC-JMRECON-31).
Category:
Firm:
Year:
Weeks:
–
Select a firm and at least one category to build the grid.
Saved Entries
No spend entries saved yet.
Projected vs Actual Spend
| Week | Firm | Channel | Projected | Actual | Delta | Var% | Status |
|---|
ⓘ The Visits tab shows jacobyandmeyers.com website data only
(Google Analytics 4, property 399569737). Select J&M or All Firms to view.
Channel Breakdown — Selected Week
| GA4 Channel | Visits | WoW | Associated Spend | Cost / Visit | 13-wk Avg Visits |
|---|
13-Week Session Trend
Channel attribution logic:
Direct → Broadcast TV + CTV + Billboard (dark media — drives URL navigation or recall).
Referral → Lead Gen vendor spend. Organic Social → Meta spend.
Organic Search → no spend (unpaid rankings).
Paid Search (PPC + LSA) is excluded from cost/visit — J&M ads use click-to-call ("Call Now" within the ad). Conversions happen by phone before any website visit, so GA4 sessions severely undercount paid search reach. Use ACT case source data for PPC/LSA attribution, not website sessions.
Direct visits spiking after a broadcast window is the primary signal for TV/CTV/Billboard attribution — people who saw the ad and typed the URL directly.
Paid Search (PPC + LSA) is excluded from cost/visit — J&M ads use click-to-call ("Call Now" within the ad). Conversions happen by phone before any website visit, so GA4 sessions severely undercount paid search reach. Use ACT case source data for PPC/LSA attribution, not website sessions.
Direct visits spiking after a broadcast window is the primary signal for TV/CTV/Billboard attribution — people who saw the ad and typed the URL directly.
⊕ Multi-Season Selector
⇕ Before / After Pivot — Quick Setup
A · Before:
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B · After:
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Week-by-Week Comparison
Range A
Range B